I have been doing the initial start-up work on a forthcoming
Metal Construction News article on the ordering of bent metal
panels, and why the successful communication between buyer and
seller is so important. I've been doing a lot of communicating with
companies on this topic to learn more about the communication
process that's involved here.
By Paul Deffenbaugh
The Top Metal Builders deadline is approaching fast. Complete
and submit your form by March 29, 2013.
In my son's grade school when he was young, there was an
inspirational sign posted in the cafeteria that read, "Character is
what you are when no one is watching." I think the same is true of
marketing. What kind of company are you when no one is watching?
When they're not looking at your ad? When they're not on your
Facebook page? When they're not reading your blog?
In the February issues of Metal Construction News
and Metal Architecture, we publish our annual State
of the Industry report in which we ask industry leaders to offer
their insight on what's going on in the metal construction
industry. (Click here to read the article.) Summarized, their
views simply state that the future looks better but we still face
challenges. Some of the experts, of course, are more optimistic
than others, and some see different challenges than others. (Go to
page 13 to read what they say.)
Twenty years ago, my brother spent a summer with the National
Guard on the Mississippi sandbagging to prevent the floodwaters
from swamping riverside towns. It was hard work, and when I asked
him about it, he said the biggest thing was to move fast and not
try to be perfect. I was surprised by that and asked him why they
weren't doing their best. His response?
Good news in the housing industry. Existing home sales have
increased. New home sales have increased. And new home starts have
hit a four-year high. One of the biggest drags on our economic
recovery has been the slowness of the housing recovery. Of course,
the industry had a deep hole to dig out of. The 2008-2011 housing
recession was the worst housing recession in history-worse than
during the Great Depression.
By Marcy Marro
More and more companies are joining social media platforms such
Twitter, YouTube and LinkedIn all of
the time. Being involved with social media myself, and writign
about the construction and metal building industry, I'm always
interested to see how construction companies and architects are
using social media.
Mark Twain famously said, "There are three kinds of lies: lies,
damned lies, and statistics." Coming off another virulent election
season during which both sides cherry-picked statistics to suit
their own arguments, I find myself even more cynical about how
numbers are presented to bolster an argument.
At METALCON this month, we introduce the new Metal Construction
Hall of Fame. Our intent with this award program is to recognize
individuals who have made huge impacts on the metal construction
industry and, by association, all of our lives.
Have you ever tried to map out the building product supply chain
for the metal construction industry? It's not a map; it's a web of
crisscrossed distribution channels. Contractors may receive
products direct from a manufacturer (one-step distribution) or
through a distributor (two-step) or through a distributor and a
trade contractor (two-and-a-half step) or through a distributor and
a local pro supply retailer (three-step).
The U.S. housing market has been through the worst recession in
the history of housing. In fact, 2011 will probably be marked up as
the worst year during that period. While the previous years'
demonstrated the meaning of "bubble," it was last year's anemic
performance that took the prize for futility.
On October 9, the metal construction industry will gather at the
Donald E. Stephens Convention Center in Rosemont, Ill., for
METALCON International 2012. For architects, contractors, building
owners and suppliers interested in the metal construction industry,
this is the most important gathering of the year.
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