Monthly Archives: June 2011

Metal Marketing 101: It’s All about Relationships

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By Paul Deffenbaugh

I have been in my position as editorial director for Metal Construction News for nearly four months now. During that time, I've had the opportunity to meet a number of people in the industry and compare my experiences to those I've garnered in the last 20 years of construction. Interestingly, in the course of one week, I encountered both the best and the less than best in the industry.

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