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Blossoming with Renewed Life

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For years, Modern Trade Communications has published Metal Home Digest to help home builders, remodelers and architects understand the techniques, opportunities and values of the use of metal in home building and remodeling. The characteristics of metal-its durability, adaptability and design presence-all suit the residential environment well.

However, you may have heard that beginning in 2007 the residential construction industry had a teeny little hiccup. If you can call a historic freefall that helped drag down the world's largest economy a "teeny little hiccup." Five years later, we're seeing new life in residential construction, just like the hopeful glimpses of the first crocuses after a long, hard winter.

With this special supplement to both Metal Construction News and Metal Architecture we are relaunching Metal Home Digest. The time is right to begin educating and reaching out to the residential market. Home builders and remodelers are now making decisions about design, brand changes and pricing as prospects begin raising their heads, visiting home models and touring showrooms.

We believe that at this time in the residential industry metal products have a special opportunity to gain market share and increase their presence, coming back stronger than before. To do so, we have to provide education and information for the specifiers and product buyers at the right moment.

Look for Metal Home Digest in the March, June, September and Decembers issues in 2012.

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