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Updating a Website

Over the past few months, the team at Modern Trade Communications has invested in updating our websites. You’ve already seen our new websites by reading this blog.

The updated and revised websites are now more dynamic and user-friendly.

Feel free to explore and peruse their content. You’ll find they have improved layouts with larger images, and more dynamic structures. Articles are easier to read, images are clearer, details are showcased in a way that we’ve never been able to before. The new sites are mobile-responsive, meaning that no matter where you are—in your office, on the job site, traveling from one meeting to another—the sites will fit your desktop, mobile or table.

To ensure their success, I did a little research on website design. Here are some tips I found if you are planning on revising/updating your company website:

1. Keep it Simple

Whether you’re thinking about your home page, navigation, or content, keep it simple. Don’t make it hard to your visitors to find what they’re looking for.

2. Keep it Concise

Shorter content is easier to read, and will get your point across more quickly.

3. Effective Use of White Space

Provide some room between lines of text and set up borders on the sides of your pages to keep content from becoming too wide and hard to read. Allow some space around pictures. These strategies allow visitors’ eyes to visually organize and scan your content more easily.

4. Control Color

Use restraint—your visitors will thank you. Pick a primary color that will provide the foundation of your design, then pick a contrasting accent color for important buttons and other interface elements. Explore different combinations of colors that look great together.

5. Make it Easy to Stay

Sometimes visitors arrive at your home page, but often search results or other links bring them to some other page in your site. Be sure to provide links in your content, and offer content recommendations to suggest other pages to read next. This invites visitors to stay longer and view more of what your site has to offer.

 6. Make it Easy to Follow

Don’t forget to invite visitors to follow you on Facebook, Twitter and other social networks. This helps bring visitors back, and is a great way to verify your audience.

 

There are many resources available online to help you with your new design. Visit sites you enjoy, think about how their designs help you use them more easily, and experiment with those ideas on your own site.

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