ALPOLIC Materials Implements New Social Media Strategy
Posted
02/2/2012
ALPOLIC Materials announced today that it is implementing a
carefully designed social media strategy which will include a blog,
and a presence on Twitter and YouTube.
The purpose of ALPOLIC's social media presence is to serve the
company's current and potential customer base by exploring industry
innovations, new technologies and the introduction of new product
applications in a real-time, engaging manner.
Mike Zavo, director of sales, stresses the importance of social
media tools as an essential element in ALPOLIC's overall marketing
strategy, saying, "Our entrance into the social media realm will
enable us to better serve our market; we do not view its adoption
as purely an online public relations tool".
Zavo went on to explain "As part of the macro-strategy each online
tool will have its own individual purpose, yet work in harmony with
one another. Furthermore, consideration will be given to other new
and emerging tools as they come online. We see this new form of
communication as having immediate importance that will only
increase over time".
ALPOLIC's blog can be found at: www.alpolic-northamerica.com/news.
ALPOLIC's Twitter and YouTube updates can be reached via ALPOLIC's
homepage: www.alpolic-northamerica.com.