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A New Profit Center: Entering the Business of Restoring With Clear Coating

How would you like to create a new, high margin, no competition profit center within your company? Using tools you already have (or can easily acquire), your list of previous customers and an easy-to-apply clear coat rejuvenator, the business of restoring painted metal buildings, roofs, canopies and doors can make you great money while doing something good and lasting for your valued customers. Most people want to see painted metal buildings with "new" looking color and luster, as well as a clean and shiny surface appearance. Whether they own the building or are customers, the psychological value that great "curb appeal" presents is enormous. It sets the "atmosphere" of the buying experience off on a positive note for the customer and feeds the pride of ownership for the building owner. Yet how many painted metal buildings have you erected more than seven years ago still have that "factory fresh" appearance?

 

Lackluster Paint

What makes the paint on a building lose color intensity and luster? Sun, heat and moisture are the three major causes of paint degradation. Combined, they work to dry out the pigment molecules that give paint its color and shine. They slowly degrade the molecules from an almost marble-like sphericality to a dimpled golf ball and, eventually, to a fuzzy tennis ball where the color is faded and shine diffused. So what do you do?

Anything clear that returns moisture to paint will wet out the pigments returning their color and restoring their molecules to microscopic marbles so light can be reflected as pure specular gloss. If you want proof of how easy it is to restore color and shine to anything faded, get a sample piece of really dull and oxidized painted metal. Take a bottle of olive oil from your kitchen, and pour a little on to that faded piece of metal. Voilà, it is instantly restored. And it will stay like that for a day or two, until the oil evaporates.

You can see from the olive oil demonstration that restoration of color and shine is easy; it's the maintaining a like-new appearance that is more difficult. Our polymer clear coating does that very well, keeping the painted surface of a metal building looking new for years. Even though eventually it will need reapplication, this can be easily done to once again restore color and provide effective weather protection for another five to 10 years.

 

A Simple Solution for Shine

A faded, dull, oxidized or even chalky finish of any metal building can be restored, refinished or rejuvenated to "like new" color tone with original or better shine and luster. You can deliver a fantastic "cosmetic facelift" to any metal building by a simple method of paint restoration that is very easy to apply. By simply putting a clear coat on the faded painted surfaces (much like the clear coats used to protect your car's finish), you can instantly restore a vibrant appearance to even the oldest building that brings back the color and rejuvenates the shine.

The clear coat gives that dull, dingy building a new look while at the same time acts to weather protect it. Protect it from the ravages of sun (ultraviolet radiation degrades the color and gloss of paint), moisture corrosion, temperature extremes, industrial fallout, mildew/algae, airborne pollution, salt air (if you are near the coast), bird droppings, and everyday dirt and grime. The clear coats' non-stick surface shrugs off all forms of dirt and contamination so it's a snap to keep clean. Of course, the cleaner you keep it, the longer the clear coating will keep the rejuvenated paint looking fantastic.

To restore a faded painted metal building to like-new color and gloss, we recommend an average price of 80 cents to $1 per square foot. At that price you will net-net to the bottom line-anywhere from 50 to 60 percent. You can make a really good profit doing a really great thing for your customers.

Of course, you should investigate any product you are going to associate your company with before starting a restoration program. Judge the ease of use; toxicity and required safe handling of the product, whether the company makes its own or private labels the product from a third party (and will tell you who that company is); track record of the product; test reports; years the company has been in business; and level of support for your program in deciding which product you should use.

 

William Rice is president of Vivilon Coatings, Orlando, Fla.