by Jonathan McGaha | 1 November 2015 12:00 am

Filling open positions with the best available people is not an easy task. First, your company must be attractive to prospective employees. And, you must have a recruiting program that keeps your pipeline full of available top talent. Contractors who need field workers have a tough job attracting great people. Working outdoors is cold, hot, wet, dirty and dangerous. Employees start work at 6 a.m. and work all day on their feet doing heavy lifting. As they get older, employees become less valuable and must be replaced by younger and cheaper people. The position has no job security or guarantee of ongoing work. If there is no work, the employee goes home without pay.
For high school seniors, construction ranked number 248 out of 250 career choices. Workers today want more than hard work and good pay. They want a comfortable job that fits their lifestyle, is high tech and fulfilling. There are enough good workers available; they just don’t want to work for your company doing what you want them to do. This requires a new attitude about attracting the best employees to work for your company. Employees must be your No. 2 priority, right behind finding new work and acquiring customers.
Take a look at how you treat employees. Is your pay fair? Do you have a written training program where employees can see their progress and move up the ladder? Can people get ahead if they meet their goals? Can employees build a career with your company and eventually retire comfortably?
Why do employees look so good at the interview? You try to hire the right people, but some just don’t work out. I have a rule of thumb: one in three will be the right ones! Yes, you can improve your odds with good questions, screening and testing. As with professional sports teams, your job will be to continually improve and upgrade your staff on an ongoing basis. Some employees are not built to work for your company and should be replaced. And I know it isn’t your favorite thing to constantly find good or eliminate bad employees. You really just want to hire them, leave them alone or tell them what to do, and then hope they do a good job. But, employees take time, nurturing, coaching, training and retraining.
Back to professional sports. Why do team owners spend millions of dollars on finding and retaining the best coach? So players will perform their best and the team will win. You can’t win games without players and coaching being the top priority. Most business owners and managers want people issues to go away. Hiring is a pain, so it’s done hastily without proper care. Hiring the right people starts with a good recruiting program. The old method of hiring employees was to take out a classified ad in your local newspaper, wait for the phone to ring, review the resumes, interview the applicants and then hire the one you liked the best who costs the less.
Hiring the right people today is totally different. People looking for work have many options and choices as the economy improves. They won’t work for companies who don’t respect employees or give them an opportunity to grow. To attract good people now takes an outreach and marketing campaign. Ads must be attention grabbers that attract potential employees to please work for us because we are a great company to work for. You must work personal referrals, use assessment tests, offer flexible pay programs, have an excellent total compensation and benefit package, and allow employees a quality of life.
The tendency is for top players to be attracted to other top players who want to excel. The best hiring decision makers are your top performers. Let them decide who gets hired. Second- and third-tier players settle for lesser players who won’t compete hard for their jobs. Never let poor performers pick any players for your team. When reviewing resumes and during interviews, the natural tendency is to look for experienced and trained help. These are easy hires but not necessarily the right ones. To pick the right people, look for talent, attitude, aptitude and determination! Remember, if you’ve got the right person, you can train the skills.
Hire people who are consistent, have potential, have their personal act together and life in order, are responsible and willing to perform, are self motivated, have a good attitude and are team players, and are competitive and know how to win. I like people who played sports in high school. They know discipline, teamwork and how to get along with all types of people. Plus they are competitive. Look for what you want, not what people tell you. Ask the right questions and you’ll get the right answers. Use open-ended questions like: “Tell me about your accomplishments in high school sports.” Don’t ask obvious questions like: “Can you finish projects on time?”
1. Put someone in in charge of attracting people to apply.
2. Decide recruiting is a part of everyone’s job, including yours!
3. Make recruiting a company-wide program.
4. Pay referrals to employees for new hires they referred.
5. Offer a signing bonus to new employees.
6. Have a company recruiting flyer or brochure.
7. Give everyone recruiting business cards.
8. Make it easy for potential recruits:
9. Offer applicant referral fee to suppliers and subcontractors.
10.Continually recruit and place want ads in the right places.
Now the challenge is to make finding great employees a priority for you and your company. Coaches won’t keep their jobs very long without the right players in the game. Take a look at what you’ve got versus what you want. Make those tough decisions, bench a few players, start a few new players, and hire a few new players on an ongoing basis to build the best team you possibly can. You can win.
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George Hedley is a licensed professional business coach, popular professional speaker and author of “Get Your Business to Work!” available at his online bookstore. To learn more, visit www.hardhatpresentations.com[1] or email gh@hardhatpresentations.com[2].
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