5 Factors Roofing Companies Should Consider When Thinking About Selling Their Business

by David Flaherty | 10 April 2025 2:28 pm

The roofing and exteriors industry is experiencing a wave of mergers, acquisitions, and private equity investments —a trend that is impossible for business owners and industry professionals to ignore. As consolidation reshapes the market, many roofing business owners may ask: What does this mean for my company? Am I at a disadvantage if I don’t adapt? How do I navigate this changing landscape?

To help business owners make informed decisions, here are five key factors to consider when evaluating opportunities to sell:

Your Personal Goals and Involvement

Before making any decisions, take a step back and assess your long-term goals. Was selling your business always part of your plan, or is this a new path you’re considering? When exploring a sale, it’s essential to determine how involved you want to be post-transaction. Are you looking to stay in a leadership role with your new partner, or is this a transition toward retirement? Your goals and desired level of involvement will influence whether selling is the right decision and, if so, help you identify the best potential partner

The Partners You’re Considering

Not all buyers or investment firms are the same; the right partner can make or break your company’s future. It’s crucial to vet any private equity firms or corporate buyers you are considering. Research their past acquisitions, meet with leadership teams, and talk to other business owners who have partnered with them. Ask about their expectations, operational strategies, and track record of supporting businesses after acquisition. Aligning with a partner that shares your values and vision will set you up for long-term success.

What Increases Your Value

Understanding what makes your business attractive to investors can help you maximize its value. Factors such as steady revenue streams, strong customer relationships, a well-documented operational structure, and a skilled management team can significantly impact your valuation. Ensuring that your financials align with the appropriate accounting model can also provide a more accurate picture of your company’s valuation. Instead of emphasizing only growth, business owners might consider optimizing profitability, aiming for a strong financial year leading up to the sale. If you’re considering selling, strengthening these areas can help position your company as a desirable investment and improve your negotiating power.

The Terms of the Deal

The terms of any merger or acquisition deal should be thoroughly examined to ensure they align with your best interests. Work with experienced legal and financial advisors to review the fine print, including non-compete clauses, earnouts, and long-term obligations. Understanding the implications of the deal structure can help you avoid pitfalls and negotiate favorable terms.

Your Culture

Company culture is an often overlooked but critical factor in a successful business transition. Whether you stay involved post-sale or hand over the reins entirely, ensuring the new owners align with your company’s core values is essential. A cultural misalignment can lead to high employee turnover, customer dissatisfaction, and operational challenges. Discuss expectations about leadership style, decision-making, and workplace environment with potential buyers before finalizing any agreement.

The future of the roofing and exterior industry is evolving, and business owners must be proactive in determining their next steps. Whether you choose to sell, partner, or continue operating independently, understanding these key considerations will help you make the best decision for your company.

Launched in 2023 as a portfolio company of CCMP, Omnia Exterior Solutions is a national provider of residential roofing solutions and exterior remodeling services. The company was formed to address a gap in the residential roofing industry and comprises exclusive partners who are local and regional leaders in their respective markets. To inquire about exclusive partnerships, contact Omnia Exterior Solutions’ buy-side advisors Jim Ziminski (jimz@omniaexteriorsolutions.com[1]) or Mike Blumenfeld (mikeb@omniaexteriorsolutions.com[2]) or visit omniaexteriorsolutions.com[3].

CCMP is a New York based growth-oriented private equity firm focused on making lead buyout and growth equity investments in middle-market companies in the Consumer and Industrial sectors primarily in North America. CCMP Growth leverages the deep investment experience of its team to identify high-growth companies in transition, and partners with management to help each platform scale through strategic and operational support. Visit www.ccmpgrowth.com[4].

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