by Jonathan McGaha | 22 October 2012 12:00 am
Robert Bosch Power Tool Corp and Simpson Strong-Tie Company Inc., signed an agreement to form a strategic alliance that will allow the companies to jointly pursue sales, marketing and product development opportunities in the concrete construction market.
The new sales combination gives the companies’ distribution partners and customers’ access to the broadest commercial and residential product portfolio in the concrete construction industry. The strategic alliance will give distributors the opportunity to compete effectively and take market share from direct sellers.
The alliance seeks to bring to market a complete Bosch/Simpson Strong-Tie installation system, including adhesive and mechanical anchors, demolition and rotary hammers and accessories, and to improve efficiency and productivity for customers. The new venture also will provide joint jobsite training to installers and offer distribution partners a variety of sales and marketing benefits.
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