Two years of strategic geographic and category acquisitions throughout the North American building materials market culminated in January as the Westlake Royal Building Products brand is born. Bringing together the trusted Royal Building Products, Boral North America building products, and DaVinci Roofscapes product lines under one unified brand signals a new era of growth and opportunity for the 50-year-old company.
The newly launched Westlake Royal Building Products brand is built on strength and promise, featuring the dynamic portfolio additions of decorative stone, concrete and clay roof tiles, stone-coated steel roofing, and windows to its product category lineup. The complete offering now includes industry-leading brands in siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living.
“Today is a historic day for our team as we launch Westlake Royal Building Products, which represents our depth of experience and ongoing commitment to quality, innovation and customer relationships,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “Westlake Royal Building Products goes to market with a broader, more diverse range of products, services, and solutions that meet the needs of architects, builders, and homeowners throughout North America.”
Westlake Royal introduced its rebranded clay, concrete, steel, and roofing components product lines, along with two new high-performance roof underlayment solutions:
- US Tile products, a legacy line of premium, stunning clay tile solutions manufactured to the highest standard of sustainability and craftsmanship (formerly known as US Tile by Boral).
- Newpoint Concrete Tile Roofing, the enduring line of concrete tile known for its superior strength, Class A fire rating and long-lasting beauty (formerly known as Boral Concrete Roofing Tile).
- Unified Steel Stone Coated Roofing, the ultra-lightweight roofing system, which benefits from the structural strength of steel (formerly known as Boral Steel – Stone Coated Roofing).
- Westlake Royal Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance (formerly known as Boral Roof System Components).
New from Westlake Royal:
- SwiftGuard, is a high-performance synthetic roof underlayment providing durable, all-weather protection from the elements and is ideal for use with all steep-slope roofing materials including tile, steel and shingles, as well as natural and composite slates and shakes. SwiftGuard includes innovative, patented nail gasketing technology, a high-grip backing and non-woven thermally embossed fiber face for increased deck grab and superior walkability.
- Sol-R-Skin BLUE; Highly durable and easy to install, Sol-R-Skin BLUE provides three key solutions–as a waterproofing layer, an energy-saving radiant barrier, and as an insulation blanket. It is suitable for use under nearly all steep-sloped roofing materials and can be applied in any climate and at any temperature. Sol-R-Skin BLUE is UV-resistant, boasts an anti-glare coating in cool blue, and Offers Class A rated fire resistance when applied with stone-coated steel, concrete, and clay tile roof systems.
“These underlayments act as critical accompaniments to our clay, concrete, steel and composite roofing systems, improving weather resiliency, efficiency and extending the life of the roof overall,” says Eric Miller, vice president of sales and marketing for Westlake Royal Roofing.
Westlake Royal also features its DaVinci Roofscapes Composite Slate and Shake products, including:
- DaVinci Multi-Width Slate – These state-of-the-art tiles create enduring beauty on a home or commercial project. The ½-inch tiles are available in 12-, 10-, 9-, 7- and 6-inch widths and can be installed at 6-, 7-, 7-1/2, and 8-inch exposures.
- DaVinci Single-Width Slate – DaVinci Single-Width Slate tiles are 12” wide with a half-inch thickness. Modeled from actual slate for natural, non-repeating beauty, the tiles can be installed in straight or staggered positioning at 6-, 7-, 7-1/2, and 8-inch exposure.
- DaVinci Select Shake – Taken from natural wood profiles, molds recreate 5/8-inch-thick traditional shake profiles with 8- and 10-inch widths. 10-inch pieces have a simulated keyway, giving the look of 4- and 6-inch shakes to create a multi-width appearance.
- DaVinci Multi-Width Shake – Duplicating the profiles of real cedar, DaVinci Multi-Width Shake composite tiles have the advantages of color stability and resistance to fading, rotting, cracking and pests. The 5/8-inch-thick tiles are available in 9-, 8-, 7-, 6-, and 4-inch widths to create a realistic, natural-looking cedar shake roof.
- DaVinci Hand-Split Shake Siding – Featuring the appearance of authentic cedar shakes and will not deteriorate like real wood. Just as attractive as real cedar, the individual tile pieces will not curl, cup or split like real cedar.
