
Photo courtesy Elevate
Elevate, a Holcim Solutions and Products U.S. LLC brand based in Nashville, Tenn., hired Frank Palmer as senior vice-president of sales. Palmer will be responsible for a growing portfolio and sales of Elevate, GenFlex, and GenTite commercial roofing and lining products.
Palmer will oversee the Americas Elevate, GenFlex, and GenTite sales teams, spanning the U.S., Canada, and Latin America. The appointment is part of a reorganization of Elevate’s U.S. sales team to reinforce the business’s commitment to delivering exceptional customer experiences at every touchpoint.
“With an extensive career spanning nearly three decades in the roofing industry, Palmer brings a deep understanding of customer needs and a proven track record of success,” says Kristin Beck, president at Elevate. “We are excited to welcome a senior executive with Palmer’s industry credibility and natural prowess for developing and inspiring team members.”




