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Why Your Clients Will Love Metal Roofing

Metal roofing is worth getting excited about

Certain Teed July18 2

In the U.S., metal roofing is one of the fastest growing segments in the roofing industry, having nearly doubled its market share expansion in reroof applications in the past three years (8 percent in 2014 to 14 percent in 2017). Why is this, you ask?

In the past, a metal roof often meant a traditional standing seam roof requiring special machines to bend and cut metal, and a roofer specializing in metal to run the machine. That roof would likely be put on top of a barn or farmhouse. Today’s advances in metal roofing offer customers a wide variety of colors and architectural styles from modern to Mediterranean. Metal roofing is installed much like traditional asphalt shingles, but offers superior longevity, strength and weather resistance.

Contrary to popular belief, you don’t need heavy equipment to install metal roofing. With few proper hand tools, qualified roofers can install a metal panel roof system with relative ease. Also contrary to popular belief, customers will pay a little bit more upfront for a longer-lasting product. A metal roof can last up to 50 years depending on the quality of the material. Many metal roofs will outlast the structures they are built upon.

Metal Roofing Benefits

• So many design options. Does your customer want their house to look like a Tuscan villa, but needs barrel tile that will stand up to a hail storm? There’s metal roofing for that. Does your customer want the charm of wooden shake without the threat of algae and moss? There’s metal roofing for that. From wood to clay to stone, there are metal roofing options that offer traditional looks with the strength and benefits of metal.

• Energy savings. Americans spend $22 billion a year on air conditioning, mostly to cool their homes during the hotter months. Metal roofing comes in colors that can reflect solar radiant heat, lowering surface roof temperatures by as much as 50 to 70 F, and leading to significant energy savings over time. A metal roof is a great option for consumers seeking to reduce their carbon footprint (and their air conditioning bill).

• Impact/wind resistance. One of the most common reasons people replace their roof sooner than anticipated is hail damage. Metal roofing can stand up to hail, hurricane-force winds, lightning and other weather extremes.

• Sustainability. Metal roofing is among the most sustainable roofing materials available today. Some metal roofs are 100 percent recyclable, leading to less waste when repair or replacement is necessary. For consumers who have moved away from a disposable mindset, a metal roof is a responsible choice.

• Water quality. Roofing material has a measurable impact on the quality of water from rooftop runoff, as material elements can leach into rainwater. Metal roofs are preferred for collecting rainwater for domestic, non-potable use.

• Lower premiums and stronger warranties. Metal roofs, unlike wood shakes, are a good match against extreme weather and even wildfires. Thus, metal roofs typically cost less to insure. Manufacturers and installers often offer extended warranties on metal roofs due to their longevity. A metal roof is an investment, but one that homeowners will appreciate years down the road. As the options of metal roofing grow, the opportunity for installers will grow in kind.

Dale Walton is manager, residential product marketing, for CertainTeed Roofing, Malvern, Pa. To learn more go to