All Weather Insulated Panels (AWIP) has announced Joe Paparella’s promotion to vice president of sales and marketing.
According to a press release, Paparella joined AWIP as director of commercial sales in 2023 and has been “instrumental in advancing strategic growth initiatives, strengthening key account relationships, and elevating commercial sales performance. “
“Having worked closely with Joe, I’ve seen how naturally he puts the customer at the center of every conversation,” says Greg Lusty, president of AWIP. “In one of his first meetings, he reframed a technical discussion around what really mattered to the client—that kind of focus builds trust and ensures we’re delivering real value. It’s exactly the mindset AWIP needs as we look to deepen our customer relationships.”
Paparella brings experience in sales leadership, including territory management, regional management, and executive roles in both distribution and direct sales within the residential and commercial roofing and wall systems sectors.
In his new role, Paparella will continue to lead AWIP’s sales and marketing teams, focusing on accelerating growth through initiatives such as IMPpro, inside sales programs, and strategic segment targeting.
