Daily News

2010 International Roofing Expo connects the industry via social media sites

Roofing professionals seeking the most up-to-date show information have more options than ever with the additions of social media pages on Facebook, Twitter ad LinkedIn. Launched May 15, each site was created as a supplement to the show’s comprehensive Web site, as well as the traditional marketing communications efforts that include e-communications, direct mail, advertising, public relations, voice marketing and telemarketing.
“The addition of our social media sites is an aggressive move to educate our attendees and exhibitors,“ said Donna Bellantone, director of the expo. “We want our show participants to use it not only for the most up to date show news, but also to connect with fellow industry colleagues.” Attendees, exhibitors, speakers, press, vendors and other industry colleagues are encouraged to become active users of each site. There is no charge to join any of the sites. Covering the full spectrum of general show information as short, frequent and instant updates, postings will cover show highlights, in addition to information on the educational conference, housing, registration ands exhibitors, as well as much more. On the show’s Facebook page, located at www.facebook.com/RoofingExpo, users can become a “fan” and read the daily postings, browse through photos from past shows, write a review of the show and watch show videos, as well as interact directly with Show Management and fellow fans. Show participants can follow additional postings at www.twitter.com/RoofingExpo and www.linkedin.com/groups?gid=1963938.
“These social media sites provide a wonderful avenue for our members to communicate with each other as well as with Show Management,” said Bill Good, executive vice president of NRCA, the show’s official sponsor. “I encourage all of our members to join the show’s Facebook, Twitter and LinkedIn pages.” The 2010 International Roofing Expo will be held February 22 to 24, in the D&E Halls at the Morial Convention Center in New Orleans. To register for the show, visit www.TheRoofingExpo.com, or contact Show Management at Info@TheRoofingExpo.com, (972) 536-6415 or (800) 684-5761 for more information.