Industry News

ATAS continuing education underway with Roofing 101

ATAS International Inc., Allentown, Pa., recently implemented a continuing education program for its sales team. As part of the program—known as ATAS SMARTS (Setting Myself Apart from Regular Territory Salespeople)—all ATAS sales team members completed Roofing 101, an online course offered by the National Roofing Contractors Association. “Continuing education is extremely important because it ensures our employees are up to date on all industry knowledge, design and construction processes, documentation, codes and sustainable building trends,” said Jim Bush, vice president of sales for ATAS. “Because of the SMARTS program, the ATAS sales team will have the tools they need to perform their jobs better and fully serve their customers.”