Industry News

NRCA Announces Sales and Marketing Support for Contractor Members

The National Roofing Contractors Association (NRCA) has announced its partnership with Heidi J. Ellsworth of HJE Consulting Group, Camp Sherman, Ore. to provide roofing contractor members with sales and marketing consultation and support for their businesses. NRCA contractor members have the opportunity for 30-minute consultation calls with Ellsworth supported by ongoing sales and marketing articles, webinars and seminars in addition to leading-edge ideas and strategies.

Focusing on overall sales and marketing strategies and implementation, HJE Consulting Group helps roofing contractors increase profitability and success by providing insights on new age digital marketing, marketing and strategy for homeowner and business owner sales. The company offers consultation for building strong collaboration between sales and marketing teams. NRCA members will receive consultation, education and documentation about how to create or restructure sales and marketing programs that work for roofing contractors.

“We have consistently heard from our contractors that they need more sales and marketing support,” says William Good, NRCA’s CEO. “Heidi has worked with contractors, distribution and manufacturing not to mention her support of industry associations. We feel she will be the right fit for helping our members evaluate and improve their sales and marketing efforts.”

Before becoming the owner and operator of HJE Marketing, Ellsworth held positions leading marketing initiatives for Carlisle Construction Materials, EcoStar, EagleView Technologies and Pictometry International Corp., and spent time as the head of EagleView’s construction sales division.

“I am honored to be working with the NRCA,” Ellsworth says. “The opportunity to work with contractors across the country to strategize and help build their sales and marketing programs is amazing. The industry continues to prove its overall professionalism across all platforms and by making these services available NRCA continues to show its commitment to its members.”