Industry News

Retired Lt. Col. Rob “Waldo” Waldman to Provide the Keynote Address at the 2017 International Roofing Expo

Retired Lt. Col. Rob “Waldo” Waldman will present the Keynote Address during the International Roofing Expo [IRE], taking place March 1-3, 2017, at the Mandalay Bay Convention Center in Las Vegas.

Held immediately prior to the opening of the show, the “Never Fly Solo! The Power of Partnership” Keynote Address will take place on March 1, from 9:45 am to 10:50 am at the Mandalay Bay Convention Center. The Keynote is sponsored by Malarkey Roofing Products, exhibiting in booth #731.

“His compelling stories about overcoming adversity, earning trust, and breaking performance barriers are heartfelt and will inspire you and your team to reach new heights both personally and professionally,” said Tracy Garcia, CEM, Director of the IRE.

Relating his experiences to succeeding in the roofing industry, Waldman will explain how to build a culture that embraces the core values of integrity, trust and the ability to face challenges with courage.

“Waldman overcame a lifelong battle with claustrophobia and a fear of heights to become a combat-decorated U.S. Air Force fighter pilot and successful entrepreneur,” said Bill Good, CEO of NRCA, the show’s official sponsor. “His fascinating and powerful message will provide an uplifting opening act to the 2017 IRE.”

The Keynote is included free of charge in all registration packages, but advance registration is required. Attendee online registration is available at

For information about the IRE, please visit or call 972.536.6415 or 800.684.5761.