Apogee Architectural Metals—a provider of aluminum windows, and curtain wall, storefront, and entrance systems—has appointed Peter Dyer sales manager for the newly established Northwest region, where he will oversee sales and market development efforts across Washington, Oregon, Alaska, northern California, and western Nevada.
“Peter’s extensive industry experience, leadership background, and customer relationships make him well-suited to lead this newly established region,” said Jacob Johnson, vice president of sales for the Western and Southern regions. “His understanding of our brands, customers and markets will help continue strengthening our presence and support throughout the western United States.”
Dyer brings 35 years of experience in the architectural aluminum and glazing industry to his position, including extensive experience with Apogee’s EFCO, Tubelite, and Wausau Window brands.
Most recently, he assisted in developing and training Apogee’s direct and independent sales reps, and has supported the company’s growth initiatives across the Midwest and West regions.
As part of this restructuring, Hanna Potthast remains Apogee’s sales manager for the newly established Southwest region, which includes Wyoming, Colorado, New Mexico, Arizona, Montana, Idaho, Utah, eastern Nevada, and southern California.
Both Dyer and Potthast report to Johnson.




