Red Dot Buildings has announced several updates to its sales leadership team. Darrell Geisendorff has been appointed vice president of business development and national accounts. In this capacity, he is responsible for building Red Dot’s reputation among architects and growing adoption of the company’s specifications. In addition, Darrell is developing new revenue streams to complement Red Dot’s traditional geography-based model, seeking new, recurring relationships with corporate customers, especially those with a national scope. A veteran of the United States Marine Corps, Geisendorff joined Red Dot in 2016 and most recently served as vice president of sales and marketing, achieving record results.
Randy Crawley joins Red Dot as vice president of building sales. In this capacity, he leads the teams of sales managers who serve customers in the company’s traditional Texas territory and surrounding states, as well as key markets across the Southwest, Rockies, and Southeastern United States. Crawley has more than three decades of experience in metal buildings and components, having held positions of increasing responsibility at Cornerstone Building Brands and, most recently, as components general manager and building sales director at Whirlwind Steel Buildings
“The past year has been the most momentous in Red Dot’s history,” said Ted Bush, president/CEO of Red Dot Buildings. “We entered into a partnership with Cordatus Capital. Since then, we have continued to produce record revenues and have made key strategic investments, including a manufacturing plant expansion and the acquisition of ETAS. We are confident that the organizational changes announced today will position us for substantial sales growth in the years ahead.”
