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Westgate Resort's Planet Hollywood Towers, Las Vegas

Renaissance palazzos are so passé.

That’s the buzz at the south end of the Las Vegas Strip, these new 52-story cobaltblue towers exude sophistication and urbanity.

The largest single-structure time share resort in the world, Planet Hollywood Towers interprets the youthful global trend toward clean, cool, angular design, with bold splashes of color and a creative use of modern materials, including Móz Designs decorative aluminum panels.

Inside, the action buzzes around the towers’ lobby bar / reception center. Envision acres of sophisticated white marble flooring and miles of black granite counters—punctuated by red-on-red carpeting, furnishings and architectural elements. A floor-to-ceiling 100-foot- (30-m-) long curving glass wall overlooks an azure pool with casbah-like cabanas integrating the outdoors within.

Enhancing this Deco-Modern glamour is a parade of 17 Electric Red decorative columns, fabricated by Móz Designs. The columns gracefully glide along the glass wall, leading visitors towards the adjoining Planet Hollywood Casino, theatres, and Miracle Mile shops.

Faced with ..063-inch (16-mm) solid core recycled aluminum, the 17.5-foot (5-m) tall, 30-inch (762-mm) diameter structures display a mesmerizing Ripples pattern with translucent holographic effect. At night the columns disappear into illuminated overhead soffits, while dramatic up lighting is concealed in the satin-finished stainless steel base plates.

“The creative team at Móz understood exactly what we were looking for,” said Alma Smailbegovic, Westgate Resorts’ lead designer. “The column covers are durable, attention getting and the Electric Red Ripple pattern sparkles throughout the day while also projecting intriguing kinetic movement at night.”

Along with its decorative properties, Móz materials are constructed from 80 percent postindustrial recycled materials and contribute to LEED 2.0 MR Credit 4—Recycled Content.

Westgate’s team was so pleased with the show-stopping columns that they incorporated a matching Móz Electric Red soffit in the lobby and glitzy Móz red-tiled ceiling in the VIP entry and porte-cochere.

“Móz Designs’ panels for the columns, tiles and soffits served as a cost-effective solution for The Towers’ design team by delivering flair and visual excitement to the public areas,” said Tripp Sandford, executive vice president at Móz. “The goal was to create a sense of place and heightened perceptions. The columns’ bold ‘extravagance of red’ was a critical element in accomplishing that.”

With the reception center’s high level of traffic, Westgate Resorts also specified Móz DuraFilm protective coating to ensure that the beauty of these architectural elements was not compromised over time.

Westgate Resorts Founder and President David Siegel and COO Mark Waltrip directed the design of the Las Vegas project and were admittedly “hands on” from concept to completion. Under Waltrip‘s supervision, the in-house design staff oversaw all creative decisions and coordinated a team that included: Morris Architects; Móz Designs, decorative metal installations; Furniture Design Studios (FDS), guest room furnishings and finishes; Trinity Tile Group, custom flooring; and Prospetto Lighting, interior lighting.

Owner: Westgate Resorts
Architect: Morris Architects, Orlando, Fla.
Guest room furnishings and finishes: Furniture Design Studios, Huntington, N.Y.
Custom flooring: Trinity Tile Group, Orlando
Interior lighting: Prospetto Lighting, Stow, Ohio
Decorative metal installations: Móz Designs, Oakland, Calif.,